Friday, November 29, 2013

Black Friday

"Black Friday" as a term has been used in multiple contexts, going back to the 19th century, where in the United States it was associated with a financial crisis of 1869. The earliest known invocation of "Black Friday" to refer to shopping on the day after Thanksgiving was made in a public relations newsletter from 1961 that is clear on the negative implications of the name and its origin in Philadelphia:
For downtown merchants throughout the nation, the biggest shopping days normally are the two following Thanksgiving Day. Resulting traffic jams are an irksome problem to the police and, in Philadelphia, it became customary for officers to refer to the post-Thanksgiving days as Black Friday and Black Saturday. Hardly a stimulus for good business, the problem was discussed by the merchants with their Deputy City Representative, Abe S. Rosen, one of the country's most experienced municipal PR executives. He recommended adoption of a positive approach which would convert Black Friday and Black Saturday to Big Friday and Big Saturday with exceptional sales.
Do I shop on Black Friday?  NO WAY!  I may sit down at my computer and order something, but there is no way that I will fight the crowds and traffic trying to find and item on sale only to find it sold out. How about you? Did you shop and did you find what you were looking for?

No comments:

Post a Comment